Rabu, 26 Agustus 2015

Free PDF Marketing Management: Knowledge and SkillsBy J. Paul Peter, James H. Donnelly Jr.

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Marketing Management: Knowledge and SkillsBy J. Paul Peter, James H. Donnelly Jr.

Marketing Management: Knowledge and SkillsBy J. Paul Peter, James H. Donnelly Jr.


Marketing Management: Knowledge and SkillsBy J. Paul Peter, James H. Donnelly Jr.


Free PDF Marketing Management: Knowledge and SkillsBy J. Paul Peter, James H. Donnelly Jr.

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Marketing Management: Knowledge and SkillsBy J. Paul Peter, James H. Donnelly Jr.

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

  • Sales Rank: #1069608 in Books
  • Published on: 2003-03-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.70" h x 1.58" w x 6.60" l,
  • Binding: Hardcover
  • 896 pages

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Jumat, 14 Agustus 2015

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Strategic Decision Making: Applying the Analytic Hierarchy Process (Decision Engineering)By Navneet Bhushan, Kanwal Rai

Strategic Decision Making: Applying the Analytic Hierarchy Process (Decision Engineering)By Navneet Bhushan, Kanwal Rai


Strategic Decision Making: Applying the Analytic Hierarchy Process (Decision Engineering)By Navneet Bhushan, Kanwal Rai


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Strategic Decision Making: Applying the Analytic Hierarchy Process (Decision Engineering)By Navneet Bhushan, Kanwal Rai

Strategic Decision Making provides an effective, formal methodology that provides help with decision making problems, especially strategic ones with high stakes involving human perceptions and judgements. Focusing on applying the AHP to decision-making problems, Strategic Decision Making covers problems in the realms of business, defence and governance. Using case studies drawn from years of experience, the book discusses decision making for real life problems and includes many worked examples and solutions to problems throughout. The reader will gain comprehensive exposure to the extent of assistance that a formal methodology, such as AHP, can provide to the decision maker in evolving decisions in complex and varied domains.

  • Sales Rank: #3397487 in eBooks
  • Published on: 2004-01-09
  • Released on: 2004-01-09
  • Format: Kindle eBook

Review

From the reviews:

"This book is one in the valuable Decision Engineering series that focuses on the foundations and applications of tools and techniques related to decision engineering and identifies their roles in making decisions. … We recommend this book for graduate-level students as well as all decision makers, especially in business and in government. Clearly, as demonstrated by the examples in the book, AHP can be applied to most subjects." (John Wang and Qiyang Chen, Interfaces, Vol. 35 (3), 2005)

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Strategic Decision Making: Applying the Analytic Hierarchy Process (Decision Engineering)By Navneet Bhushan, Kanwal Rai PDF
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